In the Summer of 2016, we met with producer Don Hill of Appropriate Entertainment in Writing-on-Stone Provincial Park to create the first chapter in a series called Special Places. Our goal with this ambitious project is to create a virtual reality experience that captures and tells the story of Canadian Indigenous people and their relationship with the sacred land they have inhabited for millennia. It is a story driven by sound and guided by Blackfoot elder Leroy Little Bear that explores a landscape of eerie hoodoos, endless sky, and a starfield that’s out of this world. The next episode is in development for Winter 2017.
Novosbed is a brand of premium memory foam mattresses based right here in Edmonton that approached us first to get a Christmas marketing campaign together. Along with their creative team, we developed five comical 30 second web commercial spots that playfully make fun of some of the ways people test mattresses.
Since this initial campaign, we’ve also gone on a trip to the Rockies with Novosbed to build a collection of high quality product shots for a new mattress soon to launch under the Novosbed brand. We are continuing to work with Novosbed to develop future visuals for them.
Rogers Place is perhaps the most impactful infrastructure project that the city of Edmonton has undertaken in decades. In September 2016, the new facility opened as the centrepiece for a massive renewal project for downtown Edmonton.
The City of Edmonton contracted us to highlight the festivities surrounding both the public opening of Rogers Place as well as the unveiling of a major art project in the arena facility and the VIP opening celebration. This particular project was challenging because we had to shoot, edit and deliver polished videos all within a few hours.